Truuue Homepage

Truuue aims to transform the property market by bringing greater transparency, convenience, efficiencies and equity to all parties involved in a property transaction


My Role

I led the UI and UX design of Truuue homepage (https://www.truuue.com/). Their goal is to showcase the products such as “Bidding”, “Listings”, and “New Launch”.


The Problem

They want to showcase the “Bidding”, “Listings”, and “New Launch” properties but the problem is, there are too much in one page and they want it to be as simple as possible to gain transactions to the buyers.


Experience Strategy and Vision

I created frameworks and prototypes to share the vision, design principles and content strategy. This helped to evangelise ideas, gain alignment and drive decision making.





Design Execution & Validation

As much as possible, it needs to be clean at the same time it is clear on tablet and phone. I executed wiframes, prototypes, and design specifications.



As a UI / UX designer, i presented my designs to products owners, company owners, and programmers. This is to make sure that we are in sync in terms of requirements in business and technical aspects.


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