Truuue App

Truuue aims to transform the property market by bringing greater transparency, convenience, efficiencies and equity to all parties involved in a property transaction



My Role

I led the UI and UX design of Truuue App homepage. Their goal is to showcase the products such as “Bidding”, “Listings”, and “New Launch”. As well as to be consistent on the web site (https://www.truuue.com/).


The Problem

They want to showcase the “Bidding”, “Listings”, and “New Launch” properties but the problem is, the old design only showcase “collections”, which is not the focus of the company.


Experience Strategy and Vision

I created frameworks and prototypes to share the vision, design principles and content strategy. I gather all the interviews from different users since this is already up on the Playstore and Appstore.





Design Execution & Validation

As much as possible, it needs to be clear and clean and at the same time it is the same design as the website.


As a UI / UX designer, i presented my designs to products owners, company owners, and programmers. This is to make sure that we are in sync in terms of requirements in business and technical aspects.



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